Baking Steel Sells the Original Pizza Steel —
Baking Steel, a direct-to-consumer kitchenware business in Grand Rapids, MI, has been selling its signature product since 2012. The company's original pizza steel is a thick slab of steel that goes into your home oven to heat faster than stone, hold more energy, and produce crisp bottoms, better oven spring, and faster bakes.
The story of the original pizza steel begins with Andris Lagsdin, the founder of Baking Steel. In 2012, he was reading Nathan Myhrvold's Modernist Cuisine when he came across a statement that steel conducts heat better than stone. This piqued his interest and led him to prototype the original pizza steel from a steel slab at his family's Stoughton Steel Company.
The Baking Steel product line has since expanded well beyond its flagship Original ($129, ¼-inch thick pizza steel). The company now offers griddles for stovetop use, cherry wood pizza peels, pumice cleaning bricks, dough recipe kits, and accessories. They sell their products directly via bakingsteel.com (Shopify), on Amazon, and at Sur La Table.
Baking Steel's success can be attributed to its founder's ingenuity and the product's effectiveness in delivering crisp bottoms and faster bakes. The company gained significant traction after Kenji López-Alt reviewed it on Serious Eats, a popular food blog. Since then, Baking Steel has become synonymous with high-quality kitchenware that delivers exceptional results for home cooks and pizza enthusiasts alike.
In conclusion, Baking Steel's original pizza steel has proven to be a game-changer in the world of pizza-making and baking. Its success is a testament to Andris Lagsdin's innovative thinking and the product's ability to deliver on its promises. Whether you're a pizza enthusiast or simply looking for high-quality kitchenware, Baking Steel's original pizza steel is worth considering. Don't just take our word for it; try it out yourself and experience the difference it can make in your baking adventures.
