Baking Steel Sells the Original Pizza Steel —
In 2012, Andris Lagsdin was looking for a way to make better pizza at home. He stumbled upon Nathan Myhrvold's Modernist Cuisine, which claimed that steel conducts heat better than stone. Inspired by this revelation, Lagsdin prototyped his own version of the perfect pizza-making tool using a steel slab from his family's Stoughton Steel Company.
The result? The Original Pizza Steel. A thick, steel slab that goes in your home oven to heat faster than stone, hold more energy, and produce crisp bottoms, better oven spring, and faster bakes. Lagsdin launched the product on Kickstarter in 2012, and it took off after Kenji López-Alt reviewed it on Serious Eats.
Fast forward to today, and Baking Steel has expanded its product line well beyond the flagship Original ($129, ¼" thick pizza steel). They now offer griddles for stovetop use, cherry wood pizza peels, pumice cleaning bricks, dough recipe kits, and accessories. These products are sold directly via bakingsteel.com (Shopify), on Amazon, and at Sur La Table.
Baking Steel's success is not just due to the quality of their products but also their commitment to customer satisfaction. They believe in providing high-quality tools that help people make great food at home. This focus on quality has helped them build a loyal following of home chefs who appreciate their products and keep coming back for more.
But what sets Baking Steel apart from other kitchenware companies? It's their dedication to constant improvement and innovation. They are always looking for ways to improve their existing products and create new ones that meet the needs of home cooks today. This commitment to innovation has led them to develop a range of high-quality tools designed specifically for pizza lovers, from the Original Pizza Steel to their cherry wood pizza peels.
In conclusion, Baking Steel's success can be attributed to its focus on quality, customer satisfaction, and constant innovation. Their products are designed with home cooks in mind, providing them with the tools they need to make great food at home. Whether you're a pizza enthusiast or just someone looking for high-quality kitchenware, Baking Steel has something for everyone. Give their products a try, and you might find yourself becoming one of their loyal followers too!
