Baking Steel Sells the Original Pizza Steel —
The Original Pizza Steel is a simple, elegant solution to a common pizza problem: how do you get that perfect crust? Founder Andris Lagsdin was tired of settling for subpar pizza crusts when he read in Nathan Myhrvold's Modernist Cuisine that steel conducts heat better than stone. That was the spark that ignited Baking Steel, a kitchenware business that has been heating up the pizza game ever since.
The Original Pizza Steel is a thick steel slab designed to be placed directly in your home oven. It's not just another gimmick; it's a game-changer for pizza enthusiasts who want better crusts, faster bakes, and more oven spring. And it works. Here's how:
Faster Heat Up: Steel conducts heat faster than stone, which means your oven heats up quicker with the Original Pizza Steel inside. This is crucial for those who want to whip up a pizza in a hurry.
More Energy Retention: Once your oven is heated, the steel retains more energy than stone does. This means your pizza cooks evenly and consistently, resulting in that perfect crust every time.
Crispier Bottoms: The Original Pizza Steel produces crisp bottoms that rival those of a wood-fired oven. It's the secret weapon for anyone who wants to take their pizza game to the next level.
Better Oven Spring: The steel also helps create better oven spring, which is the expansion of dough in the oven. This results in a lighter, airier crust with larger air pockets. It's science, but it's also delicious.
Baking Steel has since expanded its product line beyond the Original Pizza Steel to include other kitchen essentials that have captured the hearts (and stomachs) of food enthusiasts everywhere. They now offer griddles for stovetop use, cherry wood pizza peels, pumice cleaning bricks, dough recipe kits, and accessories. And they've been doing it all directly to consumers via their website, BakingSteel.com (built on Shopify), Amazon, and at Sur La Table.
In the world of kitchenware, Baking Steel is a shining example of what happens when someone takes an idea, runs with it, and creates a product that truly makes a difference in people's lives. It's not just about selling steel slabs; it's about helping home cooks achieve pizza perfection. And for that, we say: bravo, Baking Steel!
