Bakingsteel Com
Bakingsteel.com is the e-commerce site of Baking Steel, a direct-to-consumer kitchenware business in Grand Rapids, MI. The website offers an array of high-quality cooking tools designed to elevate your culinary game. At its core is the Original Pizza Steel ($129), a ¼” thick slab of steel that outperforms stone in terms of heat conductivity, energy retention, and crispness.
Baking Steel's founder Andris Lagsdin invented the Original Pizza Steel after reading in Nathan Myhrvold's Modernist Cuisine that steel conducts heat better than stone. He prototyped it from a steel slab at his family's Stoughton Steel Company. The product launched on Kickstarter in 2012 and gained widespread popularity after Kenji López-Alt reviewed it on Serious Eats, praising its ability to produce crisp bottoms, better oven spring, and faster bakes.
Since then, Baking Steel has expanded its product line to include various griddles for stovetop use, cherry wood pizza peels, pumice cleaning bricks, dough recipe kits, and accessories. These products are designed with the same dedication to quality and functionality as the Original Pizza Steel.
Baking Steel's commitment to quality extends beyond its products. The company also places a strong emphasis on customer support and satisfaction. They sell their products directly via bakingsteel.com (Shopify), on Amazon, and at Sur La Table. By controlling the sales process, Baking Steel can ensure that customers receive the best possible experience and support.
The success of Baking Steel demonstrates that there is a growing demand for high-quality cooking tools that are designed with both functionality and quality in mind. The company's focus on customer satisfaction and its commitment to producing the highest quality products have helped it stand out in a crowded marketplace.
In conclusion, Baking Steel is a prime example of how a direct-to-consumer kitchenware business can succeed by focusing on quality, functionality, and customer support. Its range of high-quality cooking tools offers something for everyone, from pizza enthusiasts to casual cooks looking to elevate their culinary game. If you're in the market for top-notch kitchen tools, Baking Steel is definitely worth a look.
