If you're looking for the best ecommerce and consumer goods, look no further than Baking Steel. The Grand Rapids-based direct-to-consumer kitchenware business has been making waves since its inception in 2012 with its flagship product: the Original Pizza Steel. This thick steel slab is designed to heat faster than stone, hold more energy, and produce crisp bottoms, better oven spring, and faster bakes.
The Baking Steel story begins with founder Andris Lagsdin, who invented the original pizza steel after reading in Nathan Myhrvold's Modernist Cuisine that steel conducts heat better than stone. He prototyped it from a steel slab at his family's Stoughton Steel Company. The product launched on Kickstarter in 2012 and gained momentum after being reviewed on Serious Eats by Kenji López-Alt.
Since then, Baking Steel has expanded its product line well beyond the flagship Original ($129, ¼" thick pizza steel) to include griddles for stovetop use, cherry wood pizza peels, pumice cleaning bricks, dough recipe kits, and accessories. They sell direct via bakingsteel.com (Shopify), on Amazon, and at Sur La Table.
What sets Baking Steel apart from other ecommerce businesses is its focus on quality products that genuinely improve the cooking experience for consumers. The company's founder, Andris Lagsdin, has a deep understanding of what makes a great product, having grown up in a family business that specializes in steel manufacturing. This knowledge, combined with his passion for cooking and desire to create high-quality kitchenware, has led to the development of products that truly stand out in the market.
Baking Steel's success can also be attributed to its direct-to-consumer model. By selling directly to consumers via their website and other platforms like Amazon and Sur La Table, Baking Steel is able to cut out the middleman and offer products at a more affordable price point. This approach has resonated with consumers who appreciate quality kitchenware without the premium price tag.
Another key factor in Baking Steel's success is its commitment to customer satisfaction. The company offers a 30-day money-back guarantee, ensuring that customers are confident in their purchase and know they can return it if they're not satisfied with the product. This level of transparency and trust builds strong relationships with customers and sets Baking Steel apart from other ecommerce businesses.
In conclusion, Baking Steel is a prime example of how focusing on quality products, direct-to-consumer sales, and customer satisfaction can lead to success in the ecommerce and consumer goods industry. Their story serves as inspiration for entrepreneurs looking to create their own successful ecommerce businesses. So, if you're looking for the best ecommerce and consumer goods, look no further than Baking Steel.
